WHAT'S A SHIKSA?
Hi, my name is Svetlana Bekker and I'm an Israeli Contract/Community Lawyer with many research hours in Animal Rights field. Also hold an education in Digital Marketing.
In 2017 while living in Dusseldorf and doing my Master in Politics, I fully and completely fell in love with wines. As I couldn't live without them in the end of 2019 I finished my 3rd WSET level of wine education.
Worked as a Marketing Advisor for two Israeli wineries - Zion Winery and 1848 Winery and Drink Mine (wine-in-a-can) company.
Nowadays I'm also proud to be part of the Israeli Women in Wine community - HaShizra.
"Shiksa" is a term in Yiddish language that used by Jewish population to describe a non-Jewish woman or a girl. Also the term may be used to describe a Jewish girl or a woman who fails to follow religious precepts and traditions.
Mostly "shiksa" term describes an outsider - someone who doesn't fit into the strict traditions.
This is exactly how I feel sometimes in the Wine World - an outsider that, from time to time, likes to break traditions. Wine Shiksa is a wine rebel.
I believe in communities, in creating them and making them thrive. We are better and stronger together. Wine without the people, has no meaning. From the growers to the people in the wineries, till the consumers, sommeliers and bloggers. We are all connected by our love to the grape juice.
My crew is Grand Cru
My first idea of connecting the wine people, was through creating a sustainable, unique and funny wine wear, so we could recognise each other and communicate easily.
My second one came later and I was inspired by you - the wine lovers.
I was overwhelmed when I discovered how many social media accounts are about spreading the wine love, managing a wine-blog or just having a conversation about it.
Through my W-BLOG I would try to create a platform for collaboration between different parts of this wine puzzle, connect between us.